A US learning technology startup embeds accessibility compliance into product design

The situation

A US-based learning technology startup was launching a new sub-product and needed both a refined end-to-end customer journey and a credible commercial case to support investment and prioritization decisions at leadership level. In parallel, the product faced accessibility-compliance requirements with regulatory exposure.

What we delivered

Our founder led the design of the refined customer journey, developed financial projections including revenue forecasts and ROI scenarios for leadership investment decisions, and built an accessibility compliance strategy that embedded regulatory requirements directly into product design and delivery rather than treating them as a downstream remediation problem.

The result

The customer journey and financial projections informed prioritization and investment decisions at leadership level. The accessibility-compliance work reduced litigation exposure and removed a class of objections from enterprise sales cycles by embedding the regulatory burden into product design itself.

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